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Privacy Policy



1. Privacy Notice – CUSTOMERS

a) Aztec Adventure Ltd (“Aztec”) are committed to complying with the General Data Protection Regulation and the Data Protection Act 2018. Looking after the personal information you share with us is very important, and we want you to be confident that your personal data is kept safely and securely and to understand how we use it to offer you a better and more personalised experience.

b) We have published this notice to help you understand

• how and why Aztec Adventure collect information from you
• who we share your information with, why and on what basis
• what your rights are

c) If we make changes to this notice, we will notify you by updating it on our website. Aztec Adventure will be what is known as the ‘Data Controller’ of the personal data you provide to us, and we will sometimes refer to ourselves in this notice as “we” or “us”. By Data Controller, this means Aztec Adventure determines the purposes and way in which any personal data are, or will be, processed.

d) Should you need to contact us please write to:
Information Assurance Champion, Aztec Adventure Ltd., Worcester Road, Upton Warren, Bromsgrove, Worcestershire, B61 7ER or via quoting GDPR Enquiry.

e) This privacy notice was last updated February 2023.

2. What information we collect when you register and why?

a) When you buy services from us, you are entering into a contract with us. You will need to set up an Aztec Adventure Account or relevant paperwork before you participate in an activity offered from us, so we can set this up we will ask you to provide some personal information such as:

• full name
• address
• date of birth
• contact numbers
• email address

b) If you are using a credit or debit card, or we have taken these details for a payment authorisation, we will securely collect and store this payment card information process. If you set up a direct debit payment, we will also collect bank details from you.

c) Aztec Adventure uses CCTV for security monitoring purposes.

3. How do we use your information?

a) Data Protection says that we are allowed to use and share your personal data only where we have a proper reason to do so. The law says we must have one or more of these reasons and these are:

• Contract - your personal information is processed in order to fulfil a contractual arrangement
• Consent – where you agree to us using your information in this way
• Legitimate Interests - this means the interests of Aztec in managing our business to allow us to provide you with the best products and service in the most secure and appropriate way
• Legal Obligation – where there is statutory or other legal requirement to share the information

b) Here is a list of the ways that we may use your personal information, and which of the reasons described above we rely on to do so. Where we list legitimate interests as a reason, we also describe below what we believe these legitimate interests are.


What We Use Your Personal Information For

Our Reasons

(Legal Basis)

Our Explanation of Aztec’s Legitimate Interests

Set up your Aztec Adventure account.

• Legitimate interest

Process efficiency in dealing with such activity.

Process your orders.

• Fulfilling a contract


Manage your account/ provide customer services to you. This may include transfers to Third Countries who undertake customer services/communications activities call recording data verification customer complaints/queries.

• Legal obligation/ Legitimate interests (depending on nature of services)

Keeping our records up to date, handling our customer contact efficiently and effectively, working out which of our products and services may interest you and telling you about them.

Marketing communications to inform you of special offers, promotions, new lines and Sales. Provide you with online advertising.

• Legitimate interests

Developing products, services, applications and designs that attract and retain customers. Improving customer interaction with our sites.

Contact you to undertake customer satisfaction surveys, invite you to provide product reviews or for market research.

• Legitimate interests

Developing products, services, applications and designs that attract and retain customers. Improving customer interaction with our sites.

Maintaining network and data security.

• Legitimate interests

To maintain the security of our network this in turns helps us to maintain the safety and confidentiality of your information.

Logistics planning, demand forecasting, management information and research.

• Legitimate interests

We use information about shopping habits, products bought and volumes, to help us to respond to demand, ensure the right products get to the right areas and to help us plan our ranges.


4. Who we share your information with and why

Aztec Adventure works with a number of trusted suppliers, governing bodies and businesses in order to provide you the high-quality goods and services you expect from us.

Some examples of the categories of third parties with whom we share your data are:

a) Governing bodies
Aztec Adventure are accredited to various national governing bodies. On certain courses such as a Royal Yachting Association “RYA” courses your personal details will be registered with the RYA on their secure database.

b) IT Companies
Aztec Adventure works with businesses who support our website and other business systems.

c) Marketing Companies
We work with marketing companies who help us manage our electronic communications with you or carry out surveys and product reviews on our behalf.

d) Payment processing
Aztec Adventure works with trusted third-party payment processing providers in order to securely take and manage payments.

5. Your Rights

a) Your personal data is protected by legal rights, which include your rights to object to our processing of your personal data; request that your personal data is erased or corrected; request access to your personal data.

b) For more information or to exercise your data protection rights, please contact us using the contact details in Section 1(d). You also have a right to complain to the Information Commissioner’s Office, which regulates the processing of personal data.

6. Keeping in touch with you

a) We want to keep you up to date with information about new products, special offers and improvements to our website. When you set your account up, we will ask you if you want to receive this type of marketing information.

b) Aztec Adventure will not share your information with any companies or organisations.

c) If you decide you do not want to receive this marketing information you can request that we stop by writing to the centre at the address provided above, emailing by calling the Centre on 01527 861426 or unsubscribe link within the email. You may continue to receive mailings for a short period while your request is dealt with.


7. How long we keep your information

a) If we collect your personal information, the length of time we retain it is determined by a number of factors including the purpose for which we use that information and our obligations under other laws.

b) We may need your personal information to establish, bring or defend legal claims. For this purpose, we will always retain your personal information for 3 years after the date it is no longer needed by us. For anyone under the age of 18 information will be held until 3 years after their 18th birthday. All paper forms collected by us including but not limited to consent form, registers will be kept for 72 hours and then destroyed. The only exceptions to this are where:

• The law requires us to hold your personal information for a longer period, or delete it sooner
• You exercise your right to have the information erased (where it applies) and we do not need to hold it in connection with any of the reasons permitted or required under the law
• We bring or defend a legal claim or other proceedings during the period we retain your personal information, in which case we will retain your personal information until those proceedings have concluded and no further appeals are possible
• In limited cases, existing or future law or a court or regulator requires us to keep your personal information for a longer or shorter period

8. What are your rights

a) You are entitled to request the following from Aztec Adventure, these are called your Data Subject Rights and there is more information on these on the Information Commissioners website

• Right of access –to request access to your personal information and information about how we process it
• Right to rectification –to have your personal information corrected if it is inaccurate and to have incomplete personal information completed
• Right to erasure (also known as the Right to be Forgotten) – to have your personal information erased. Contact the Centre on 01527 861426
• Right to restriction of processing – to restrict processing of your personal information
• Right to data portability - to electronically move, copy or transfer your personal information in a standard form
• Right to object - to object to processing of your personal information
• Rights with regards to automated individual decision making, including profiling –rights relating to automated decision making, including profiling

b) If you have any general questions about your rights or want to exercise your rights, please contact

c) You have the right to lodge a complaint with a data protection regulator where your legal rights have been infringed. The contact details for the Information Commissioner’s Office (ICO), the data protection regulator, are available on the ICO website where your personal information has or is being used in a way that you believe does not comply with data, however, we encourage you to contact us before making any complaint and we will seek to resolve any issues or concerns you may have.

9. Cookie Notice

a) This notice is designed to help you understand what Cookies are, how Aztec uses them and the choices you have in regard to their use.

b) By continuing to use the “Site”, you are agreeing to our use of Cookies in the manner described in this notice.

10. What are Cookies?

a) Cookies are small text files that are stored on your browser or the hard drive of your computer or other device when you visit the Site. This allows the Site to recognise you as a user either for the duration of your visit (using a ‘Session Cookie’) or for repeat visits (a ‘Persistent Cookie’). They are not harmful and do not contain any information such as your home address, date of birth or credit card details. The Cookies we use fall into four broad types:

i. Strictly Necessary Cookies
These Cookies are essential in helping you to move around our Site and use its features, such as accessing secure areas of the website. Without these Cookies, services you have asked for, such as setting up an account cannot be provided. These Cookies do not gather information about you that could be used for marketing or remembering where you've been on the internet.

ii. Analytical/Performance Cookies
In order to keep the Site, its services and products relevant, easy to use and up to date, we use web analytics services to help us understand how people use our Site. For example, we can see which parts of the Site and products are most popular, identify when errors occur, and test different versions of a page or feature to see which one works best.

iii. Functionality Cookies
These Cookies allow websites and applications to remember choices you make (such as your username, language or the region you are in) and provide enhanced, more personal features. The information these Cookies collect is usually anonymised which means we can't identify you personally. They do not gather any information about you that could be used for selling advertising or remembering where you've been on the internet but do help us to serve you with advertising that is more relevant to you.

b) If you would like more information on any of these types of Cookies, including how to opt-out, please visit

11. What do we use Cookies for?

a) They enable you to transact, whilst other non-essential Cookies enable us to give you an enhanced, personalised web experience and determine relevant products to show you.

b) To personalise and improve your customer experience.

c) To allow you to securely sign into your Aztec Account.

d) To recognise the device that you are using.

e) To store the content of your online shopping bag whilst you browse the site and to complete an order.

f) To record the areas of the Site that you have visited.

g) We also offer you the facility to share your experience on our Site through social media sites such as Facebook and Twitter. By using these features, you are consenting to allow Cookies from these providers. More information about how these providers use Cookies can be found at their websites.

12. Are Cookies safe?

a) Yes. The information stored in Cookies is safe and anonymous to any external third party, and your account security is never compromised.

b) You can find more information about Cookies at and

c) For a video about Cookies visit

13. Can I turn off Cookies?

a) Yes – but if you choose not to allow the use of Cookies, your experience of our Site will be limited and many integral aspects of the Site, including (but not limited to) adding items to your shopping bag and accessing your account, will not work at all.

b) To change your Cookie settings, or if you want to be notified each time a Cookie is about to be used, you should amend the settings provided in your web browser to prevent us from storing Cookies on your computer hard drive.

c) For information on how to disable Cookies, please consult the "Help" tab of your browser via the menu bar. For further information on non-essential Cookies used for targeting and banner advertising please see below.


14. Details of our Third-Party Cookies

a) Aztec Adventure Limited allows selected Third Parties who participate with us in marketing programs to place Cookies when you visit our site. These Cookies enable us to monitor which adverts you see and click on to get to our site.

b) Aztec Adventure uses Google Analytics for analytical and targeting purposes. Aztec Adventure is not responsible for the content or privacy policies of Third Parties or other websites, and we advise that you check these yourself.

c) The following Cookies are all used for Analytical and Targeting purposes.

i. Opting Out
Website visitors who don’t want their data used by Google Analytics can install the Google Analytics opt-out browser add-on. To opt-out of Analytics for the web, visit the Google Analytics opt-out page and install the add-on for your browser.

ii. Visitors can also opt-out of Google Analytics for Display Advertising and customise Google Display Network ads using the Ads Settings. 

iii. This Cookie Notice was last updated on 24th May 2018, and further changes will be communicated by updating this notice.


15. Contact

Should you need to contact us please write to:

Information Assurance Champion, Aztec Adventure Ltd, Worcester Road, Upton Warren, Bromsgrove, Worcestershire, B61 7ER or via  quoting GDPR Enquiry.